Is Barramundi the New Cod? Why the World’s White Fish Supply Is Changing — and What It Means for You

Jun 30, 2026

Something is happening in the global seafood market that most people haven’t yet noticed — but that is already reshaping menus, supply chains, and dinner tables across the world.

Wild cod, the fish that fed empires, built fishing industries, and became the default white fish in fish and chips shops, restaurant kitchens, and supermarket freezer aisles, is running out. Not slowly. Not eventually. Right now.

And at Oceanpick Private Limited, the company behind Round Island Fresh, we have spent years building the answer.

Who We Are: Oceanpick and Round Island Fresh

Oceanpick Private Limited is a Sri Lanka-based aquaculture company founded with a single, clear conviction: that the world’s growing demand for premium white fish cannot be met by wild fisheries alone, and that the right response is not to take more from the ocean — but to farm responsibly within it.

We raise Barramundi (Asian Sea Bass) in open-ocean pens in Trincomalee Bay, Sri Lanka — one of the world’s deepest natural harbours and one of its most pristine marine environments. Our consumer brand, Round Island Barramundi, brings this fish to importers, distributors, retailers, foodservice providers, and ultimately to plates around the world.

Trincomalee Bay is not a compromise location. It is one of the finest aquaculture environments on earth: deep, clean, naturally oxygenated Indian Ocean water that produces fish of exceptional quality, consistency, and flavour.

Learn more about how we farm

We did not build Oceanpick to follow the seafood industry. We built it to show what the seafood industry can become.

The Crisis Behind the Story: What Is Happening to Wild Cod?

To understand why Barramundi matters, you first need to understand what is happening to cod. The International Council for the Exploration of the Sea (ICES) — the scientific body that governs North Atlantic fisheries — recommended zero commercial cod catches across the entire Northern Shelf for 2026. Not a reduction. Zero.

−61%

Cod stocks lost across southern North Atlantic in the past decade

285K MT

NE Arctic quota for 2026 — lowest since 1991

−44%

North Sea quota cut for 2026 vs the previous year

+20%

Rise in cod prices during 2025 alone
The 2026 North-East Arctic cod quota was set at 285,000 tons — the lowest level since 1991. The North Sea quota fell 44% from 2025 to 2026, despite scientific advisors calling for zero catches. By May 2026, Norwegian Atlantic cod was approaching $12,000 per metric ton.

These are not temporary fluctuations caused by a single bad year. Scientists describe these as structural stock collapses — declines happening simultaneously across every major cod-producing region in the world. The Barents Sea, the last great cod refuge, is under growing pressure. Baltic Sea stocks are effectively at zero for directed fishing. No credible recovery timeline exists within any commercially relevant planning horizon.

And beyond the biology, there is geopolitics. Norway and Russia together produce the majority of global cod. Their fisheries agreement — always complex — became harder to negotiate in 2026 as sanctions on Russian shipping companies complicated talks. The United States ban on Russian seafood, combined with Section 301 tariffs on Chinese-processed fish, has added further volatility to a market already under severe strain.

The market is no longer asking which cod is cheapest. It is asking whether any cod is available at all. — SeafoodSource, 2026
Fresh barramundi

What Is Barramundi? Meet the Fish That Changes Everything

Barramundi (Lates calcarifer) — known commercially as Asian Sea Bass — is not a substitute for cod. It is a premium white fish in its own right, with a profile that matches or exceeds wild cod across every dimension that matters: nutrition, taste, texture, sustainability, and supply reliability.

If you have never tried Barramundi, here is what you need to know.

Taste and Texture

Barramundi has a mild, clean, white-fleshed flavour with a firm yet flaky texture. It performs identically to cod in every cooking method — battered, grilled, baked, poached, pan-fried. Chefs report near-identical consumer acceptance in blind taste comparisons. If your customers love white fish, they will love Barramundi.

Nutrition

A single serving of Barramundi delivers 25 grams of high-quality protein — up to 60% of daily requirements. It carries a 1:1 omega-6 to omega-3 ratio, widely regarded as the nutritionally optimal balance, and contains just 0.02 ppm of detectable mercury when responsibly farmed. It is a nutritional powerhouse in a clean, versatile format.

Sustainability

This is where Barramundi — and specifically Round Island Fresh Barramundi — stands apart from almost every other white fish on the market.

Round Island Fresh holds ASC (Aquaculture Stewardship Council) certification [LINK-B] — the gold standard for responsible aquaculture, equivalent to what MSC certification represents for wild fisheries. We also hold BAP 4-Star, BRC, HACCP, and ISO 14064-1 certifications, and we are committed to the Science Based Targets initiative (SBTi) for our greenhouse gas reduction roadmap.

ASC certification

Our Barramundi achieves a feed conversion ratio of approximately 1.3:1 — 1.3 kg of feed produces 1 kg of fish, significantly more efficient than farmed salmon. Our fish-in-fish-out ratio is below 1:1, meaning we produce more fish protein than we consume from wild fisheries.

Monterey Bay Aquarium’s Seafood Watch programme has awarded farmed Barramundi its “Best Choice” sustainability rating — the highest rating available.

Rea more about our sustainability commitments

ASC Certified. BAP 4-Star. BRC. HACCP. ISO 14064-1. UNIDO One World Sustainability Top 5 Finalist. Presidential Environment and Export Award 2025. Round Island is not just a sustainable choice — it is a certified one.
Sunset with offshore fish farming cages

Why Trincomalee? The Ocean Behind the Fish

Location is everything in aquaculture. The quality of the water determines the quality of the fish.

Trincomalee Bay in north-eastern Sri Lanka is one of the world’s finest aquaculture environments. It is one of the deepest natural harbours on the planet, fed by clean, naturally oxygenated Indian Ocean water. It sits in a region far from industrial pollution, far from intensive coastal farming, and far from the geopolitical instability that defines North Atlantic supply chains.

We farm our Barramundi in open-ocean pens — not enclosed tanks, not land-based systems — in this exceptional natural environment. The fish grow in real ocean conditions, producing the firm texture, clean flavour, and consistent quality that our customers depend on.

Learn more about how we farm in Trincomalee Bay

Barramundi vs Cod: The Sourcing Decision in Plain Terms

For importers, distributors, retailers, and foodservice operators, here is the comparison that matters.

What You Need

Year-round availability
Stable pricing
Supply chain security
Sustainability credentials
Taste and culinary performance
Traceability
Long-term partnership

Round Island Barramundi

365-day supply with no seasonal gaps or quota cuts
Predictable farm-gate pricing — no market volatility
Zero quota risk, zero geopolitical dependency
ASC Certified, BAP 4-Star — fully certifiable for ESG reporting
Mild, flaky, white flesh — identical to cod in all preparations
Full farm-to-fork transparency from Trincomalee Bay
A scalable, growing operation ready for volume commitments
Wild cod in 2026 cannot reliably offer any of the above. Round Island Fresh Barramundi offers all of it, every day of the year.
Fish farmer inspecting offshore

Our Story: Why Irfan Thassim Founded Oceanpick

Oceanpick was founded by Irfan Thassim with a vision that was both simple and ambitious: to build a world-class aquaculture operation in Sri Lanka that could compete on quality, consistency, and sustainability with the best seafood producers anywhere in the world.

Sri Lanka is an island nation with deep roots in the sea. But its aquaculture sector had never been developed to match its extraordinary natural potential. Trincomalee Bay — pristine, deep, protected — was the perfect starting point.

What followed was years of investment in infrastructure, technology, certifications, and the people and communities around the bay. Today, Oceanpick holds some of the most rigorous certifications in global aquaculture, has been recognised as a UNIDO One World Sustainability Awards Top 5 Global Finalist, and received the Presidential Environment and Export Award in 2025.

But the work is not finished. We are committed to the Science Based Targets initiative, to ongoing community programmes in Trincomalee, to mangrove restoration, and to demonstrating that commercial aquaculture and ocean conservation are not in conflict — they are the same goal.

Read more about us

We believe the most sustainable thing we can do for the world’s oceans is to take the pressure off wild fisheries entirely — by farming better, not fishing more.

Who We Work With

Oceanpick supplies premium Barramundi to partners across the global seafood supply chain. If you are any of the following, we would like to talk to you.

Trade & Supply Chain

  • Seafood importers and distributors
  • Wholesale buyers and trading houses
  • Cold-chain logistics and freight partners
  • Export and import brokers
Retail & Foodservice

  • Retail category managers and supermarket buyers
  • Foodservice procurement leads
  • Hotel and resort purchasing managers
  • Restaurant groups and QSR operators

Ready to Make the Switch?

If you source white fish — or if you are looking for a premium aquaculture partner whose sustainability credentials are as strong as their product — we would love to hear from you.

Round Island Fresh Barramundi is available for sampling, specification review, and long-term supply partnership discussions. We are ready to be your white fish partner for the long term.

Contact us for a sample or supply discussion